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Social Media Analysis is an extensive study of news media and online communications (blogs, citizen journalism and reader participation) which influence people’s attitudes and beliefs as well as how they understand specific case issues. A Social Media Analysis answers the question, “Who is saying what, to whom, to what extent, and with what effect?” Find out the driving themes and leading messages that are influencing public opinion about your case issues.

The internet cannot be ignored as a powerful force in disseminating information and influence widely and quickly. The new media landscape has enabled the formation of online communities and affinity groups for every issue, opinion, product, and identity. Understanding the impact of the rapid access to information and creation of interest groups around opinions and issues can be crucial to trial strategy.

Additional in-depth media research on specific topics might include: stakeholder monitoring, reputation tracking, past damage awards in similar cases, social media monitoring during trial and post-trial media analysis.

 To learn more about Social Media Analysis and its application to jury trials, please read "Social Media Research: The New Reality for Trial Attorneys," from the ABA Section of Litigation from the November 4, 2010 issue. To download the article, click here.

DecisionQuest's Social Media Analysis in the News:

"Social Media: A Hidden Force at Trial," from Westlaw Journal, November 17, 2010. To download the article, click here.

"Social Media Go to Court," from The National Law Journal's annual Modern Jury Issue, 2009.  To download the article, click here.

For additional information contact: Lorrie Messinger  : 212.577.9450


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