Robert F. Bettler, Jr., Ph.D.

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Robert F. Bettler, Jr., head of the Atlanta office of DecisionQuest, has 20 years’ experience in trial consulting, along with decades of experience in fields spanning the military, engineering, business, education, medicine and neuropsychology. This rich and diverse background has been of great benefit to a wide variety of clients.

Dr. Bettler has conducted a number of qualitative and quantitative research projects, including: focus groups, mock trials, trial simulations; community attitude surveys; change of venue studies; post-trial juror interviews; reviews of social scientific, medical, and legal research literature on issues of interest in specific cases; assisting attorneys in theme development, case strategy, preparation for mediation, jury selection and with in-trial consultations. His trial consulting engagements have brought him into a wide array of case types, from capital to white collar criminal cases, from intentional tort to contract cases, from product liability to toxic tort cases, from intellectual property to medical malpractice and beyond. Drawing upon his experience as a statistician whose research has been published in the peer-reviewed social psychological literature, he has implemented methodological and analytical innovations in juror profiling that have contributed to the success of numerous cases.

Various state and local Bar Associations have enjoyed Dr. Bettler’s continuing legal education seminars on the social psychology of trial advocacy and juror decision making, and he has authored several articles on these subjects, along with articles in the peer-reviewed psychological press on personality research and grant-funded technical reports in program evaluation and criminal justice. In addition, as a former university lecturer and professor, Dr. Bettler has taught graduate-level courses in personality theory and assessment, statistics, and advanced social psychology at the University of Louisville.


University of Louisville, Ph.D., Social and Personality Psychology, 2001.
University of Louisville, M.A., Clinical Psychology, 1997.
University of Louisville, B.A., Psychology, 1994.
University of Louisville, B.S., Electrical Engineering, 1987.
University of Louisville, B.A., English Literature, 1982.
University of Louisville, B.A., Russian, with honors, 1982.


“Does Reverse Bifurcation Inherently Favor Plaintiffs?” with Angela Abel, ABA Section of Litigation Mass Torts Newsletter, 2007.

“Sometimes Jurors Are Just Flat-Out Prejudiced” with Phil Anthony, The National Law Journal, 2008.

“The Art of War for Litigators,” with Elizabeth Spievak, The Practical Litigator, ALI-ABA, 2009.

“An Attributional Sequence Model of Jury Decision Making in Civil Torts,” with Elizabeth Spievak, Psychological Reports, 105, 137-143, 2009.

“The Psychology Of Jury Damage Awards,” Tort Trial and Insurance Practice Section, Business Litigation Newsletter, 2010.

“How Jurors Judge Attorneys,” Georgia Defense Lawyer, Winter 2012.

“How Plaintiff Attorneys Pick Juries: Five Case Studies.” Georgia Defense Lawyer, Summer 2012.