Kelloir Smith, Ph.D.

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Kelloir Smith, Ph.D., is an expert in juror decision making, psychology, and communications. With over a decade of jury research and consulting practice, she has worked on nearly 300 cases, mock trials, and other jury research projects. She collaborates with her clients to develop tailored research to address the unique issues of their cases and to optimize the effectiveness of the research exercises. She develops strategic recommendations for her clients by utilizing her specialized training and extensive experience, and by leveraging empirical findings from both industry-specific and academic research. Dr. Smith assists attorneys with traditional and online jury research, jury selection, theme development, and witness preparation.

Dr. Smith has experience working across the country on a wide range of cases such as asbestos, aviation, breach of contract, class action, construction, criminal, fraud, employment, energy, environmental, insurance, intellectual property, lemon law, patent infringement, personal injury, product liability, professional negligence, name and likeness, securities, trademark, trade secrets, unfair trade, and wrongful death cases. She specializes in persuasive messaging, story model theory, and pre-trial publicity issues.

Dr. Smith has an interdisciplinary background in juror decision making, social psychology, cognitive psychology, behavioral psychology, research design, and advanced statistical analysis. She has previous work experience as a Senior Analytic Specialist at a communication company, and she has worked as a researcher and consultant for various other organizations in both the private and public sector. She has presented at various professional conferences and conducted CLE presentations. She volunteers as a Victim’s Advocate and is fluent in Spanish. Dr. Smith is based in the Los Angeles office of DecisionQuest.


City University of New York Graduate Center, Ph.D., Cognition, Brain, and Behavior
California State University San Marcos, M.A., Experimental Psychology