Kelloir Smith, Ph.D.

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Dr. Kelloir Smith is an expert in juror decision making and persuasive communications. Dr. Smith assists attorneys with traditional and online jury research, theme development, witness communication training, opening statement development, and jury selection. With nearly twenty years of jury research and consulting practice, she has worked on hundreds of focus groups, mock trials, online jury surveys, juror profiling studies, post-trial juror interviews, and trials across the country. She collaborates with her clients to develop tailored research to address the unique issues involved in their cases and to optimize the effectiveness of the insights gleaned from the research. Through these engagements, she provides strategic recommendations and leverages empirical findings from both academic and case specific research. She utilizes her specialized training and experience in research methodology, data analysis, and the study of juror psychology to provide insights to help the trial team find the most persuasive message.

Dr. Smith has extensive experience with a wide range of complex commercial litigation and white collar defense. She has worked on cases such as asbestos, anti-trust, breach of contract, breach of warranty or defective product, business torts, class action, construction, environmental and energy, false advertising, fraud, insurance, intellectual property, labor and employment, personal injury, product liability, professional negligence, toxic tort, unfair competition, and disputes involving the government.

Dr. Smith has an interdisciplinary background in behavioral, social, and cognitive psychology, research design, and advanced statistical analysis. She has been a speaker at numerous professional conferences and CLE presentations. She is fluent in Spanish, a native Los Angeleno, and based out of the Los Angeles office of DecisionQuest.


City University of New York Graduate Center, Ph.D., Cognition, Brain, and Behavior
California State University San Marcos, M.A., Experimental Psychology
University of California San Diego, B.S., Psychology